About
Highly skilled Associate Product Manager with a proven track record in end-to-end product development and management. Expertise in leveraging user behavior insights, identifying critical needs, and meticulously mapping user journeys to deliver innovative and impactful product solutions that drive significant business growth and user adoption.
Work
Summary
Spearheaded product development and strategic initiatives for a key SAS migration tool, driving significant improvements in conversion rates and project efficiency.
Highlights
Spearheaded the end-to-end development of CT-Shift, a comprehensive SAS migration tool, from concept to launch, encompassing market research, user persona definition, product vision, scope documentation, wireframing, and stakeholder communication.
Strategically repositioned CT-Shift from a niche SAS conversion tool to a holistic migration assistant, enhancing its value proposition and achieving a 20% increase in lead-to-client conversion.
Drove significant operational efficiencies by optimizing project timelines and costs, resulting in a 25% reduction in project duration and a 20% decrease in expenses for SAS migration projects.
Conducted extensive client calls and user interviews to gather critical insights, ensuring product features directly addressed real user needs and delivered measurable impact.
Independently designed and implemented a comprehensive Change Management Plan for CT-Shift, significantly enhancing client confidence and accelerating product adoption.
Summary
Contributed to quality assurance and business analysis within the Pharmacovigilance IT domain, ensuring data integrity and product reliability for key clients.
Highlights
Conducted in-depth research and analysis of the Pharmacovigilance IT domain, providing valuable insights into industry best practices and competitive positioning.
Collaborated with team leads to develop and implement solutions for critical report data management issues, specifically addressing challenges for a major client, NOVA-NORDISK.
Executed comprehensive manual testing for 19 user stories, ensuring high quality and reliability of both bug fixes and new features within the PVS-6.0 release.
Skills
Product Management
Product Thinking, User Empathy, Data-Driven Decision Making, Wireframing, Whimsical, Balsamiq, Product Vision, Product Development Lifecycle, User Stories.
Project Management
Project Optimization, Timeline Management, Cost Reduction, Change Management.
Stakeholder Management
Client Communication, Cross-functional Collaboration, User Interviews.
Quality Assurance
Manual Testing, User Story Testing, Quality Control.
Business Analysis
Market Research, Data Analysis, Root Cause Analysis, Documentation.
Projects
Root Cause Analysis and Enhancement of Order Conversion Rate at Croma Application
Summary
Analyzed 3 months of data to get to the root cause of decline in order conversion and customer satisfaction scores. Created a document, having suggested features aiming to improve cart item conversion and expanding the user base.